According to Children`s Food Campaign co-ordinator Christine Haigh, baby foods are often promoted as healthy when, in fact, some of them are less nutritious than junk food. The CFC performed a research of 107 baby foods and the result was that 50 percent of them was high in sugar, salt and saturated fat. Also, some of them were labelled incorrectly. This is especially dangerous for products that contain trans fats, these fats can cause coronary heart disease. The products that were assessed were bought in regular supermarkets and produced by popular brands. One of the companies with a high percentage (25%) of “bad” baby foods is Heinz. In reaction to the criticism towards their ‘Farley`s Rusks’ their spokes person said;“Farley`s Rusks have been enjoyed by generations of babies, and some adults too, for 120 years. Enriched with vitamins and minerals, the unique Farley`s Rusk recipe has remained virtually unchanged”
I think it is very good that the CFC surveyed the different baby foods. As a customer, you usually do not have the knowledge to know exactly what to give your child and people often trust popular brands. The results of this research can give people a more objective idea of the quality of baby foods and this can help them decide what to give their children. The reaction of Heinz to the criticism towards ‘Farley`s Rusks’ is not a good argument. The fact that people enjoy eating it, does not prove that it has a high quality. They should use the outcome of the survey to improve their baby foods, instead of trying to save face with irrelevant information.